Explain the value middlemen can add to product sales

Assignment Help Marketing Management

Reference no: EM133499592

Problem: Direct vs Indirect Marketing Channels

Part I

A direct marketing channel typically involves a producer and a consumer. In contrast, an indirect channel is a channel that includes one or more intermediaries (distributor, broker, or agent). Companies usually employ multiple channels to reach more customers and improve sales. Some organizations may improve sales is by forging strategic channel unions while other firms may seek methods to trim intermediaries within the channel. This process is known as disintermediation. Some of the channels through which companies make efforts to gain entrance into foreign markets include exporting, direct foreign investment, franchising, joint ventures, and licensing. With this in mind, write a short paper which provides answers to the questions below:

1. Are direct marketing channels possible for some products and not others? Why or why not?
2. Explain the value middlemen can add to product sales and marketing success.
3. Think of the products you currently use. Are there any of them you would prefer to buy through different marketing channels? Why?

Part II

In this Marketing Management course, you have learned advanced concepts and tools for marketing products and services. These are the same concepts and tool which marketing managers around the world use. However, it is important to consider how marketing is perceived in different parts of the world and what the ethical dimensions of marketing strategies are.

Assume that you are a marketing manager in your country and provide reflective responses to the questions below:

1. Give some specific examples of where you think marketing "crosses the line" into unethical behavior,
2. Then make some recommendations on what should change.

Reference no: EM133499592

Questions Cloud

Describe the developmentally appropriate learning : Discuss how your unit plan includes developmentally appropriate instruction and interactions and address the characteristics of children in your class

Discuss why leaders are held to a high moral standard : Provide brief summary of the corruption case. Discuss why leaders are held to a high moral standard. What changes were put in place to address ethical conduct?

How does cloud computing factor : How does Cloud Computing factor into the future of IT professionals? Will that change how organizations hire for IT

What will you do with the information and skills you learned : What will you do with the information and skills you learned in this course, especially as you start or advance in your career as an IT professional

Explain the value middlemen can add to product sales : Are direct marketing channels possible for some products and not others? Explain the value middlemen can add to product sales and marketing success.

What methods can nurses use to actively influence health : What methods can nurses use to actively influence health policies and legislation? Discuss the controversy regarding childhood immunization and the potential

Why is the timezone plugin from regripper important : Why is the timezone plugin from RegRipper important in digital forensics? And in what part of the SYSTEM Hive is it located

What are some mitigation techniques you would recommend : DOS and DDOS attacks are common for any number of reasons. Research an attack within the past 5 years and find a related connection to social media

Develop a software test report to document the findings : Develop a Software Test Report to document the findings of each test case and any additional findings that were discovered.

User Account

All Pages