Explain the type of buying situation faced by the companies

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Explain the type of buying situation faced by the companies that dropped the use of LFTB. Describe the buying decision process they likely went through to find a replacement product.

Reference no: EM131288811

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Mid-south urologist group and physicians leasing : Rand Medical manufactures lithotripters. Lithotripsy uses shock waves instead of surgery to eliminate kidney stones. Physicians' Leasing purchased a lithotripter from Rand for $1,540,000 and leased it to Mid-South Urologists Group, Inc., on January 1..

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