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Question 1
a. Explain the THREE (3) types of promotion tools featured in Figure 1 above.
b. Describe the objective Of the promotion featured in Figure 1 above. Give your answer in TWO point.
Question 2
a. Identify and briefly explain the type of message strategy used in the advertisement.
b. Discuss the rationale for using the message strategy identified in question 2 (a) Give your answer in TWO (2) points.
c. Identify and briefly explain the appeal used in the advertisement. Identify the elements found in the advertisement to as evident to support your answer.
Question 3:
In your opinion, is premium an effective sales promotion? Express your opinion in TWO (2) points based on the cooler bag given away by Starbuck and 7 Eleven marketing campaign featured in Figure 1.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
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