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1. How does the mix of components comprising a problem solution have for a supplier's marketing activity?
2. Explain the three types of product qualities.
3. What effects do each type of product attribute have on the buyers' purchasing behavior?
4. How do the different types of product qualities affect supplier's marketing activities?
5. What are the components of problem solutions in the business-to-business sector?
Suppose research at Panasonic reveals that prospective buyers are anxious about buying high definition television sets.
Establish client relationship management strategies and initiate interpersonal communication with clients
Put yourself in the position of an entrepreneur who is developing a new product to introduce into the market. Briefly describe the product. Then develop the segmentation, targeting, and positioning strategy for marketing the new product
Who are the target customers for the company/brand? google How could/does the company reach its customers/users? What methods and media might and/or does he company use to reach the customers/users? google
Discuss a mountain bike company called MoutainRiders
Apply SWOT, Porter's Five Forces, or the BCG Matrix to analyze Kraft's strategic plan to expand into international markets. How would you determine which markets to target short versus long term
Discuss how each of the generational groups might react to TOMS Shoes: the baby boomers, generation X, and the millennials - How do you think TOMS Shoes does with respect to this controversial line?
Culture and Sales Communication
Explain Pepsi- Marketing and Distribution and Explain the several components of the distribution strategy for Pepsi
Explain each of the 3 examples. Discuss why you feel this was a positive or negative choice for the company to support this. This assignment should be 2 to 3 pages in length
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What is competitive intelligence and analysis, Where would competitive intelligence and analysis fit into the marketing research process
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