Reference no: EM133510713

Business Research Project

Purpose:

This unit aims to give you an opportunity to combine many facets of your acquired MBA skills into the production of a high-quality research Literature Review. Your tutor's main role will be to FACILITATE you through the process, week by week. You will need to be watching to the weekly video lectures as well as attending tutorials and engaging in discussion with your tutor during the interactive tutorials and drop-in sessions.

Literature Review
Your Literature Review research must and include a mix of academic articles from relevant English language peer-reviewed journals that are current (post 2018) and may also include some industry / company-specific information obtained from published online open-access sources. You will form a group with three other students (i.e. the specified size of an assignment group in this unit is 4 persons). Please follow the instructions in the Blackboard site of this unit regarding assignment group formation.

Go to 34minutes and 22 or 40 seconds in and view the entrepreneurial pitch for Cocktail Bomb

The inventor is asking for $200 000 for a 10% share in her business.
She ends up accepting an offer of $400 000 in exchange for giving each of 4 investors a 5% share.
Do a Literature Review of relevant academic articles to throw light on any 4 of the following 5 RQs:

1. What, according to Negotiation and Communication theory, is great about her pitch to the Dragons and their validation thereof?

2. a. What, according to Innovation and Product Development theory, is great about the product? and b. What aspects of IP management may need urgent attention?

3. Why, according to Entrepreneurship theory, are the Dragons so excited about the future opportunities of this business?

4. Apart from the funding, what mentoring issues could be beneficial or problematic, given that there will be 4 investors/mentors in this venture?

5. What ethical dilemmas may be faced surrounding the promotion and sale of this product and how could they be resolved?

Question 1. Explain the team's agreed goals and timeline for completion (Due dates, meetings, milestones, deliverables)

Question 2. Who will be responsible for each activity? and/or What particular team-roles will each member contribute to the team?

Question 3. How will your team ensure that members contribute as expected to the team and that the team performs as expected, including: What are your team's expectations regarding meeting attendance (being on time, leaving early, missing meetings, etc.) and what process will team members follow if they have an emergency and cannot attend a team meeting or complete their individual work promised to the team (deliverable)?