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Healthcare industry - Riverside Hospital in Virginia
Please answer these 3 statements.
Explain the target market and the objective of the marketing campaign.
Analyze the elements of the campaign based on the 4 P,s(product, price,placement,promotion.
Evaluate the plans effectiveness.
Recommend 2 additional marketing actions that would supplement the company's existing campaign.
Need 4 academic or professional peer-reviewed sources that were published in the last 5 years.
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While researching it can be seen that there are leaders in the Virginian community who have taken voluntary initiatives not to let the patients (coming to the hospital) die without trying to keep the patients alive.
I just have this pick a healthcare industry. I picked Riverside Hospital in Virginia. Please answer these 3 statements. Explain the target market and the objective of the marketing campaign. Analyze the elements of the campaign based on the 4 P,s(product, price,placement,promotion. Evaluate the plans effectiveness. Recommend 2 additional marketing actions that would supplement the company's existing campaign. I need to support the work with 4 academic or professional peer-reviewed sources that were published in the last 5 years. I could not upload a file for this assignment.
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