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1. From a customer perspective, give an example of a servicescape that supports the service concept and an example that detracts from the service concept. Explain the success and the failure in terms of the servicescape dimensions.
Instructions:
Refer to "service concept" and the three servicescape dimensions.
The Retread Tire Company recaps tires. The fixed annual cost of the recapping operation is $60,000. The variable cost ofrecapping a tire is $9. The company charges $25 to recap a tire.
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