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1. Briefly explain the standardization/adaptation debate as applied to marketing and corporate communications. Explain, in broad terms, the strategic options available to marketers.
2. Distinguish between laws and codes that affect company communications. Use examples to illustrate social responsibility in the international context.
Case Study Officer Robert Barton: What items that you purchase really need a warranty and why
If the bill was subsequently sold on 30 September 2014 at a simple interest rate of 6.8% p.a. (a) What was the % p.a. rate of simple interest earned by the seller for the period?
Identify three to four companies for whom you would want to work for (your target market and how you can fulfill its needs/wants), and how you think your skill set will benefit them
what is a personal budget? what are the necessary steps that one must follow in order to come up with a reliable
When in the process of finding a new marketing opportunity, which of the structural changes do you think are the most powerful? Which of the forces would you see as most compelling or the ones you likely would gravitate toward as the basis for you..
Create a second ad or storyboard for your product. This time, however, you must use all the words, visuals, and concepts that are listed in the right column.
Students are required to undertake a review of ONE of the following topics; 1. Marketing Luxury and "Masstige" products 2. The value of Loyal customers
Using the five stage model of the Purchase Decision Process in the model of consumer buying behavior described in Module 1, describe in detail the process you went through in buying each product
From the case study, take a position on whether Tropicana did or did not make a major mistake in changing its product packaging. From the scenario, prioritize the attributes of Golds Reling's brand from the brand map
Briefly describe your product Company Description. Demonstrates basic application of theory to the specified product throughout the assignment. Reasonable presentation and script. More attention required in most areas.
You decide to prepare a training handout for the next managers' meeting, that emphasizes the following points: Dimensions of a multi-cultural team, Discrimination laws and their impact on managing a multi-cultural team and Affirmative action programs..
Many companies implement enterprise resource planning (ERP) systems but are disappointed by the results when they do not realize the return on investment (ROI) that was projected for the system. Do some research and post an example of either a succes..
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