Explain the strategic approach you used to segment the marke

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Reference no: EM131634490 , Length: word count:2000

Assessment - Market Entry and STP Strategy

Task

In this assessment, you will continue to use the country and focus organisation you worked on in Asst 2. Here you will develop the next steps in their international marketing plan.

Part 1 requires you to evaluate all realistic market entry options for this organisation in your target country market (typically at least three, including your preferred option). These options should be discussed, covering advantages and disadvantages, how they might work and reasons for adopting or discarding each one, within the context of your company and the chosen market.

In Part 2, it is now necessary to identify potential market segments (target markets) in the chosen country and consider how they might be serviced by your organisation. You must show your understanding of the concepts involved and your ability to think through and express marketing strategy options. In justifying your choice for the STP strategies, you must:

Explain the strategic approach you used to segment the market, and justify why you have selected particular target market segment(s) in the chosen market. These may be within the B2B sector, B2C or a combination.
Identify your recommended positioning strategies for each target market.

More detail on what should be included in these sections is available in the Project Guide in Resources.

Rationale - This assessment has been designed to:

demonstrate the application of the knowledge gained in the subject to the development of strategies in an international market;
allow you to develop your information searching and critical thinking skills; and provide you with further experience in academic writing

On successful completion of this assessment, you should:

be able to interpret and assess the impact of marketplace variables on marketing practice in the global marketplace;
be able to select markets and justify market entry options; and
be able to create justifiable and effective marketing strategies.

Attachment:- Assignment Files.rar

Reference no: EM131634490

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Reviews

len1634490

9/9/2017 2:47:16 AM

Australian student, 2000 words, based on previous work, will be available after assigning the work. Please follow the Table of Contents attached for Assignment 3. Strong evidence of independent investigation, original questioning and analysis. Independently takes and understands multiple perspectives and through these can provide an insightful and/or exhaustive critical discussion of the relevant issues. The context is connected to theory with exceptional, logical and meaningful links. The recommendations were highly relevant and strategic. Realistic and supported with explicit connections to the real world context. Free of grammatical errors. Structure and format were clear, logical and consistent. Sentences were well constructed. Exceptional use of clearly relevant graphics. Obvious consistency in style and content, with relevant links between sections. Adheres to word limit. Both in-text and reference list were consistent in terms of style and application of APA.

len1634490

9/9/2017 2:47:09 AM

This Asst should be a maximum of 2000 words. Please use headings/sub-headings to highlight changes in topic. An ideal assignment is your opinion, supported by evidence from respected/reliable sources, expressed in your own words, and fully referenced as to the source of ideas, facts and quotations. ‘In your own words’ is critical in displaying your understanding of the material, rather than being expert at copy and paste. Any use of Wikipedia as a source for the assignment will result in an automatic zero mark, as it is not a reliable source.

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