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Explain the steps in the personal selling process. How does B2B personal selling differ from B2C personal selling? Your company has developed a new kind of nutritious snack food and you are part of a team created to develop the promotion mix for the new product. Your specific task on this team is to determine the sales promotion activities of the promotion mix. Identify and describe several possible sales promotion activities the firm could use to promote the new snack food.
Do you think that Six Sigma is always the most cost effective approach for all processes? Why or why not?
Retail catalogs were one of the first forms of direct marketing as we know it today. Why would the retail stores decide to issue catalogs?
What are push and pull systems, and name at least one inventory management system that is a push or pull system.
Within a given distribution channel, the following information is available concerning trade margins and costs. A wholesaler has a unit selling price of $243 and a unit cost of $115. The retailer requires a 30% markup on selling price. The manufactur..
For your new product, suppose that Marketing predicts that sales are expected to be 100,000 units in year 1, increasing by 20,000 each subsequent year to 160,000 in year 5. You have two different manufacturing equipment options available: A manufactu..
Monczka states, "TQM puts the focus on those value-adding processes that generate an output rather than on the output itself." Perhaps the most dramatic difference between traditional quality control methods and total quality management thinking invo..
Why is staffing important? Who is responsible for it? Is it a function of personnel/human resource departments? What are some of the ways managers can adapt to changes in the external environment
Define measurement. Discuss the numerical outcomes of measurement, including types of data. What do staffing professionals need to know about measurements? Be certain to discuss any ethical or legal obligations.
Overall, the average level of performance in an industry is likely to be highest when the threat level of rivalry and substitutes is low, but the threat level of suppliers, buyers and new entrants is high. Do you agree or disagree with the previous s..
She has run on a platform that highlighted her ability to bring significant productivity improvements to the large, private sector corporations she led as a CEO. Now she wants to bring the same spirit of reengineering to the city. Identify the bas..
Determine The expected number of customers waiting and The average length of time customers must wait from the initial request for service until the service has been completed.
The Telecommunications Act of 1996 deregulated the industry and ushered in an era of unprecedented conglomeration.
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