Explain the specific market opportunity you have identified

Assignment Help Marketing Management

Reference no: EM131612021 , Length: word count:2000

Assessment - Country/Product Opportunity Brief

Task

You are expected to research market opportunities, develop a 'Country/Product Opportunity Brief' highlighting the opportunities and challenges that exist for product entry into a given country. Countries will be allocated to each student in Week 1, on a list posted under Resources on our Interact site.

The objective of developing a country/product brief is to identify international marketing opportunities in your focus market for an existing Australian organisation and complete the early sections of a comprehensive international marketing plan. The selected company should be considering (a) entering a new country, or (b) considering the entry of a new product/service to an existing international market, or (c) both. You may NOT contact the organisation during the completion of this assessment.

You will need to conduct research on products/services with which they plan on entering the market, as well as research the most current issues that their company may face in entering a specific country. Issues include, but are not limited to legal/regulatory concerns, political risk, cultural nuances that require adaptation, entry/importation procedures/policies, competitive nature of industry, suppliers/channels of entry, and tariffs/taxes.

You will also need to analyse the skills, resources and capabilities of your chosen organisation with respect to entering this new international market.

The brief should be a maximum of 2000 words. It is strongly recommended to use headings/sub-headings to highlight changes in topic. A suggested structure would include:

Introduction -

Explain the specific market opportunity you have identified - what is it, how did you determine

Situation Analysis

Business environment - Information on aspects of the macro and micro environment (PESTLE) relevant to this opportunity
Market Analysis - Customer segments/profiles relevant to your product in that market, size, growth rates
Competitive Analysis - who are the major competitors and what is their competitive advantage
Organisational Analysis - evaluation of the Australian organisation/product you recommend for this opportunity - what is their competitive advantage?

SWOT Analysis - a summary of key points discovered in the Situation Analysis.

You are expected to identify a company within the first three (3) weeks of class. The company may be large or small, local or international, have existing products/services or considering new products/services. You must NOT contact these companies, instead relying solely on secondary data. You are expected to utilise numerous data sources in compiling your project, such as government (country) and non-government sources (UN, World Bank, IMF, etc.), company records, consulting, legal and advertising firms, country-specific internet sites, trade statistics, and embassy resources. Any use of Wikipedia as a source for the assignment will result in an automatic zero mark, as it is not a reliable source.

Rationale

The country/product opportunity brief is designed to encourage you to engage in independent and reflective learning, as well as develop the skills to locate, evaluate and use relevant information for a specific international marketing problem.

This assessment has been designed in order to:

assist you to develop and demonstrate your learning about the nature of international marketing and the importance of macro-environmental scanning and research, focusing on Topics 1-5; and
allow you to develop your information searching and critical thinking skills.

On successful completion of this assessment, you should:

be able to analyse the elements of the global marketplace;
be able to critically evaluate global marketing opportunities;
be able to interpret and assess the impact of marketplace variables on marketing practice in the global marketplace;

Attachment:- Assignment Files.rar

Reference no: EM131612021

Questions Cloud

Government borrowing to create money : Differentiate process of creating money from minting coins or printing bills. Explain how the Federal Reserve System uses government borrowing to create money

Discuss accused of witchcraft as well as murder : Analyze the following passage for audience, purpose, tone, and perspective to show the main idea

List methods the cyber criminals used to commit their crime : List methods the cyber criminals used to commit their crime and list methods that could have been used to either stop them or to catch them sooner.

Economic and technical arguments : Do you agree with this argument? Make sure you rely on economic and technical arguments to defend your view.

Explain the specific market opportunity you have identified : Explain the specific market opportunity you have identified - what is it, how did you determine. develop a 'Country/Product Opportunity Brief'

Draw a graph of the south korean market for beef : South Korea to Resume Canadian Beef Imports South Korea will reopen its market to most Canadian beef. South Korea banned imports of beef in 2003.

Coherently structured paper on revision of a problem exists : Develop a coherently structured paper with an introduction, body, and conclusion.

What are your goals regarding health profession : What are your goals regarding health profession? Describe the plans you have made towards this goal in the past year.

Review the case of jeffrey dahmer : Review the case of Jeffrey Dahmer, on pages 156-157 of Eric W. Hickey's "Serial Murderers and their Victims" and write a 300-500 word essay discussing the case.

Reviews

len1612021

8/24/2017 3:52:49 AM

Australian student, 2000 words. The country alloted for me for this assignment is Russia. I have updated a table of contents for your second assignment. Please do not think it is just 2000 words (please remember that anything in your appendix or in tables is not included) There is so much other information to include in the report/s which is expected; I have included a customer audit which is needed to be included in the appendix. The answering of the questions will enable you to understand which products you can see into your allocated country from an Australian company. Your analysis is included in the appendix and referred to in the main body of the assignment. I would put all of your macro-environment in a table. Please make sure you read the information Helen has also provided, also attached. Please include this into your assignment. Just answer the question about your target market you intend to sell to. Put it in your appendix and discuss it briefly in the main body.

len1612021

8/24/2017 3:52:43 AM

All information within the brief should be managerially oriented and directly applicable to the specific opportunity/product you are recommending. Students who simply download country profile data without analysis will be penalised. By the fourth week of class you should submit to your lecturer a project proposalthat includes: overview of the company partner, product/services involved, country into which company is considering entering, sources of information expecting to be used, and schedule of tasks to complete your project. This proposal should be no more than three (3) pages in length. While this proposal is not assigned project assessment marks, the lecturer uses this proposal to determine the feasibility of your project, and reserves the right to ask you to revise your proposal and/or clarify certain aspects of the proposal prior to commencing data collection.

len1612021

8/24/2017 3:52:36 AM

Strong evidence of independent investigation, original questioning and analysis. Independently takes and understands multiple perspectives and through these can provide an insightful and/or exhaustive critical discussion of the relevant issues. The context is connected to theory with exceptional, logical and meaningful links. Realistic and supported with explicit connections to the real world context. Free of grammatical errors. Structure and format were clear, logical and consistent. Sentences were well constructed. Exceptional use of clearly relevant graphics. Obvious consistency in style and content, with relevant links between sections. Adheres to word limit. Both in-text and reference list were consistent in terms of style and application of APA referencing.

len1612021

8/24/2017 3:52:28 AM

The brief should be a maximum of 2000 words. Feel free to use headings/sub-headings to highlight changes in topic. An ideal assignment is your opinion, supported by evidence from respected/reliable sources, expressed in your own words, and fully referenced as to the source of ideas, facts and quotations. ‘In your own words’ is critical in displaying your understanding of the material, rather than being expert at copy and paste. Any use of Wikipedia as a source for the assignment will result in an automatic zero mark, as it is not a reliable source.

Write a Review

Required(*) Message

Marketing Management Questions & Answers

Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .

Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

Report on digital marketing strategy for a website

Promotion strategies of the one's own developed website

Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

User Account

All Pages