Explain the reasons why a manufacturer would pursue or not

Assignment Help Marketing Management

Reference no: EM13392263

Using your textbook, the Argosy University online library resources, and the Internet to research market coverage and channel membership, compare the applicability of the following statement to convenience goods and to shopping goods.

“Greater coverage always means greater sales and a brand can never be available in too many places.”

Prepare a report in which you:

1.Explain the reasons why a manufacturer would pursue or not pursue maximum or near maximum coverage for convenience goods.

2.Explain the reasons why a manufacturer would pursue or not pursue maximum or near maximum coverage for shopping goods or experience goods

3.Assume you are the manufacturer of a new type of electronics product that will sell for over $300 at retail. Describe the coverage strategy you would employ and provide your rationale.

Reference no: EM13392263

Questions Cloud

Describe how the concepts from lockes goal setting theory : explain how the concepts from lockes goal setting theory can be incorporated into vrooms expectancy theory. explain how

Consider the concepts of utilitarianism egoism and social : we learned in earlier discussions that according to aristotle and bentham onersquos happiness was the highest goal.

Present the brief overview of company real or fictional : expanding operations requires research and planning this is especially true when dealing with crossing borders to other

Describe a specific experience with hr issues you have : discuss a specific experience with hr issues you have experienced as an employee. what was the issue and how was it

Explain the reasons why a manufacturer would pursue or not : using your textbook the argosy university online library resources and the internet to research market coverage and

If you used first-price sealed bid auction and the optimal : you are considering auctioning a leonardo da vinci original sketch. you entice four bidders to come to your auction.

Explain how can benchmarking be used as part of a process : in order to improve processes quality management keeps records and evaluates processes based on these records. this

As an aside and not as part of the assignment you may wish : reflect on the readings for this module as well as those from previous modules when you consider this modulersquos

Provide a brief summary of the key ideas the author is : please read the article three questions you need to ask about your brand by kevin lane keller and then provide a

User Account

All Pages