Reference no: EM133188210

1. Explain how each of the following internal and external sources of information can assist in forecasting market trends.
a. business and strategic objectives
b. marketing and other business performance
c. comparative market information
d. changes in technology
e. demographic changes
f. social and cultural factors
g. economic trends
h. government activities and legislative changes
i. industry trends
j. supplier data
2. Explain the purpose of the Australian Consumer Law and give at least one example of the implications of the Act for marketers.
3. Explain why marketers should take into account the Privacy Act 1988 when marketing to individuals.
4. Describe XLSTAT and two of its features
5. Describe SPSS Statistics and two of its features.
6. Outline the concept of the conversion rate of leads to sales.
7. Explain why it is important to measure the conversion rate of leads to sales at different times.
8. Describe each of the measures of central tendency.
9. Explain why the normal distribution curve a useful statistical concept.
10. Explain how to calculate the lifetime value of a customer.
11. What do measures of dispersion show? Provide an example to illustrate your answer.
12. Outline the Delphi technique.
13. Explain Chi-square testing.
14. Outline the purpose of sampling.
15. Explain probability and non-probability sampling.
16. Define the term the net present value of a customer.
17. Outline the terms correlation and positive and negative correlation.
18. Explain the term causation.
19. Explain the concept of frequency in statistical analysis and the use of frequency charts.