Explain the origins of the strategic position of amazon

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Question 1

Explain the origins of the strategic position of Amazon, and explore the role played by the leadership in developing and re-establishing a clear strategy. (15 marks - 400 words)(Refer to Michel porter in his writing of the origins of the strategic position in what are strategy and not his five forces?)

Question 2

Discuss and analyze how Amazon has continued to preserve its competitive position refer to Barney looking insider for competitive advantage

Reference no: EM13220028

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