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Explain the nature of the operations and product portfolio

Assignment Help Marketing Management
Reference no: EM131966583 , Length: word count:3000

Learning outcomes:

- Utilize a range of tools and techniques to analyse and evaluate markets, market opportunities and market segments.
- Use market and financial data to set and monitor marketing obiectives and prices.
- Develop tactical level marketing plans which define marketing mixes appropriate to the marketplace, target group and market conditions.
- Demonstrate understanding of the need for maintaining quality and customer tom and for innovation in order to build and maintain competitive advantage.

TASK

You are required to write a Coursework of 3000 words on the case below:

You are the marketing executive of a company engaged in the sale of products. The top management desires to improve the performance and profitability of the company. As the marketing executive, you are directed to translate this vision of the top management.

You perceived that this vision can be attained through possible growth opportunities like new product development (NPD), product innovation (Penetration), new market creation, and diversification. To prepare a report, consider the points below.

1. Write the introduction; explain the nature of the operations and product portfolio of the selected company.

2. Evaluate the internal and external environment of the company using PESTLE and SWOT analysis.

3. Describe the market situation, market segment and market share of the company in the industry.

4. Using the Ansoff's Matrix, determine which growth opportunities are most viable and appropriate for the company.

5. Conduct segmentation and identify the target market for effective positioning at the products based on the growth opportunities previously selected.

6. Develop an appropriate marketing mix for the proper positioning of the company to its prospective customers and market niche.

Attachment:- Marketing.rar

Reference no: EM131966583

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Reviews

len1966583

5/2/2018 3:51:39 AM

Introduction, background and product portfolio of the company Assessment of the business environment (PESTLE, SWOT) based on your selected organisation Analysis and application of Anscfis matrix Clear presentation of market segment, target market and product positioning Clearly defined marketing plan / marketing mix Conclusion — clearly write your judgement or decision reached by reasoning. Proper structure. Harvard style of referencing and citation (minimum of 10 sources) x.00 8 4‘

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