Explain the narrow target influences their product

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Assignment:

Our natural tendency is to think that in order to meet sales objectives and grow market share we need to target a large, broad group of people. The more you target, the greater chance that some people will trickle down the marketing funnel to become customers. The problem with this tendency is that it doesn't really work in practice. It is not efficient or effective. You can't be all things to all people.

Find an example of a company, brand, product, or service that has focused its marketing mix on a narrow target market and has positioned the product or service to a niche target audience. Explain how the narrow target influences their product, promotion, price, and/or price strategies. You can also consider a company that specifically targets a Christian audience. Is this niche targeting? Do you feel that it is an effective marketing strategy? Support with cited evidence and include visual examples.

Reference no: EM133296469

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