Reference no: EM131150731
Using the same company you chose for your assignment, choose a product or service the company offers on which to focus.
Identify the important attributes for your chosen product and select two key variables for your perceptual map.
Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds.
Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand's position in the minds of the target market.
Create an 10- to 15-slide Microsoft® PowerPoint® presentation with notes including the following:
Develop a Summary slide.
Explain the target market (be specific and address all four segmentation variables - demographic, geographic, psychographic and behavioral).
Identify a Perceptual map.
Explain the Map placement.
Identify your references.
Format your assignment consistent with APA guidelines.
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Find a story in global journal about a us-based company
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The power bases used by the leader
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Explain the map placement
: Using the same company you chose for your assignment, choose a product or service the company offers on which to focus. Identify the important attributes for your chosen product and select two key variables for your perceptual map.
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How are their economic systems classified
: Can you have a U.S. management style in these countries? In support of your answer, show how various issues would influence the success of multicultural teamwork. How are their economic systems classified? Explain why they are classified as such
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What other competencies are desired by the employer
: What other competencies are desired by the employer? How would you present yourself to a potential employer? What etiquette and communication skills would you use to get an interview?
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How would you describe marchionne personality
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Examine the main problems that an entity may encounter
: Examine the main problems that an entity may encounter, and determine the highest and best use for fair value measurements under IFRS 13.
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