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Explain the many-to-many communication model and why it is important for marketers today.
What is buzz? How do marketers practice buzz building?
What are some ethical problems in buzz marketing?
Find a recent news article about an organization that changed its marketing strategy. What were the reasons for change
successful public relations pr entails careful research that not only guides activities but also evaluates programs
How would you improve logistics that are commonly used today in order to get your product in the hands of the consumer
Demonstrate an understanding of how domestic and global terrorism threaten the logistics of the nominated organization. Discuss how these risks may be mitigated. Creatively synthesize current and past course material to devise solutions that balan..
Describe how today's customer relationship era differs from prior eras. The goal-setting step in the planning phase of the strategic marketing process sets quantified objectives for use in the evaluation phase. What does a manager do if measured re..
Berczy Inc. is proposing a rights offering. Presently there are 500,000 shares outstanding at $56 each. There will be 100,000 new shares offered at $48 each.
Case study on coca cola India from the text book Corporate communication by Paul Argenti - History reveal that companies with the strongest brands, most proactive policies of social responsibility, and deepest relationship with their consumers are ..
What are the differences and similarities in product and services offerings? Why has McD provided different products and services? Provide specific examples. What can marketers learn from McDonald's product strategy? This is NOT a review of the w..
Critical Analysis
Market Plan for Ello 1- PESTEL Analysis Ello. 2- SWOT Analysis Facebook.
Discuss the importance of global marketing. - What is meant by "having a global vision"? Why is it important? - Discuss jobs outsourcing. Is it beneficial to U.S. firms?
Dr. Levitt (1983) discussed the globalization of markets, suggesting that the world is becoming homogenous. This would suggest we can standardize products and services worldwide.
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