User Account

All Pages

Explain the long-term strategic marketing goals

Assignment Help Marketing Management
Reference no: EM132021134

Question: Primary Task Response: Within the Discussion Board area, write 400-600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

Performing a Situation Analysis

• Using relevant banking industry and scenario specifics, prepare a situation analysis that is comprised of a strengths, weaknesses, opportunities, threats (SWOT) analysis. Keep the SWOT analysis concise and focused on marketing strategy. Include 2 strengths, 2 weaknesses, 2 opportunities, and 2 threats.

• Analyze 2 banking trends that are relevant to the bank's situation and the achievement of its long-term strategic marketing goals.

• Compose your analysis on the achievement of your previously established goals and your new target segment.

• Prioritize and discuss the 2 most important strengths and weaknesses regarding objective attainment in the banking scenario.

Reference no: EM132021134

Questions Cloud

Particular way of organizing data : In Java, a data structure is a particular way of organizing data so that it can be used efficiently. An array is a Java data structure.
Review problem on the public relations department : Do you think that It's the feedback/control factor that lets the public relations department know whether the campaign is going well.
Explain a secure connection and its establishment : Explain a secure connection and its establishment requirements.
Differences between collecting evidence : Are there any differences between collecting evidence in a private-sector incident and a law enforcement crime scene? Explained it
Explain the long-term strategic marketing goals : Analyze 2 banking trends that are relevant to the bank's situation and the achievement of its long-term strategic marketing goals.
List the steps required to install the oracle : List the steps required to install the Oracle, SQL Server, and MySQL relational database management systems (RDBMSs)
Considering expanding but needs additional capital : Brewster is considering expanding but needs additional capital. Recalculate EVA assuming the materials substitution described in Requirement 2.
Summarize the key points of your strategic plan : Add a section that discusses how the strategy is integrated between the four components of the marketing mix. This is known as an integrated marketing strategy.
Critical considerations and research the internet : Review the critical considerations and research the Internet. Explain a secure connection and its establishment requirements.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +91-977-207-8620

Phone: +91-977-207-8620

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd