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Section A Identify and explain the key macro and micro environmental factors which will impact on the marketing planning for a consumer electronics product of your choice over the next 12 months in a defined geographical market of your choice.
Word Limit 750 words
Section B
Define segmentation, targeting and positioning. For your chosen product, identify and define a target market segment and desired positioning for the product, and explain how all elements of the marketing mix can be used to achieve success in your target segment.
Word Limit 1250 words
Which of the following lists was presented as a possible organizational structure for advertising agencies: Strategy, creative, engineering, and quantitative, Paid, earned, owned, and shared, Catalysts, connectors, strategists, and creators, Interact..
Consider the broad changes occurring in marketing today and identify themes that you believe are emerging from these changes. Can these themes and changes be related to societal forces
Explain XML Technology and Find two examples of XML technology being used by corporations today
The changing face of retailing: How department stores and discount stores are evolving. This report should cover the historical development of department stores and discount stores.
This assignment is rewarding in terms of building your knowledge of marketing and consumer behaviour theories/concepts.
The case study outlines six specific strategies that the firm has chosen to support its strategic direction. Determine which strategy is most likely to benefit the firm
Three techniques to build customer relationships, along with descriptions of each technique - identify at least three techniques for building relationships with customers
the purpose of the discussion board is to allow students to learn through sharing ideas and experiences as they relate
Evaluate the infrastructure of the target countries, and explain the ability of the country to distribute, promote, and properly price the EduTots products
based on the strategy created in the previous assignments write a four to five 4-5 page paper in which you follow these
Explain about Virgin Atlantic Airline Analysis and Describe the components of the Virgin Atlantic value chain
Explain the value of developing a sales force based on the target market. Use examples from each video to support your response
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