Reference no: EM132668041
1. Explain the idea of consumer interaction with the merchandise.
2. Identify and explain the stages in consumer information processing or buyer behavior.
3. Explain the importance of branding for the retailer.
4. Explain the design elements as the tools for increasing awareness and the intent to purchase in the retailer environment.
5. Create a unique customer profile for your targeted store. Please use demographics, psychographics and geographic information to define this customer.
6. What changes are here to stay in the retailing environment?
7. Please explain the differences between breadth and depth of merchandise.
8. Please explain what you took away from the lecture on site selection for a retailer. (I have reviewed this discussion several times during our ZOOM class time.
9. Please visit the website www2.ed.gov and search ADA. As you know, a great deal of collective space/selling floor is off-limits to many shoppers. Please explain what steps a retailer can take to get a return on assets for space that is not utilized.
10. What is the most important concept you have learned with working on your projects?
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: Explain the idea of consumer interaction with the merchandise. Explain the importance of branding for the retailer.
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