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Assignment: Purchase Profile
Describe in detail one of your own recent high-involvement purchases using the consumer decision process, demonstrating an understanding of the relationship between the individual decisions of consumers and the brand attributes and market positioning of products.
List and explain the five steps of the purchase process you went through, and the influences that effected your purchase decision. Use Consumer Behavior terms which demonstrate your understanding of Maslow's Hierarchy of Needs, the Situational Influences on decision making, the Household Life Cycle and the influence of marketing on your search process and evaluation.
MKTG6002 Marketing Assessment 2: Proposal Marketing Plan. Develop a marketing plan to the product or service offered by an organisation. Complete a reflexive activity in which you discuss the outcomes of this social enterprise investigation and its a..
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1.You have recently been promoted to be director of advertising for the Timkin Tool Company.
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A brief discussion of the Integrated Marketing Communication issues which impact on competitiveness. These issues should be discussed from an implementation point of view.
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