Explain the five stages that adopters of new products

Assignment Help Marketing Management
Reference no: EM133950468

Question

Consider the following scenario: Jeff comes back to his dorm room from a night out of entertainment and is excited about a new local band he heard - the Route 66 Killers. He thinks their retro surf-influenced style sounds interesting. His roommate Susan tells Jeff the band will play again at another local nightspot on Friday. Aryn, a friend that has dropped by, mentions that she has listened to nothing else since buying the Killer's CD, and she loves their tee-shirt! A fraternity pledge, Rolf, from the apartment next door, heard the band at one of the events during pledge week and says he can't stand the band since hearing them - not enough punk influence for him and he hates the drummer, "Animal."

1. Explain the five stages that adopters of new products and services move through.

2. From the above scenario, indicate which stage of the adoption process each of the students is in and why.

3. Then discuss the four stages of the product life cycle, including a description of sales and profits at each stage.

4. List each stage, and choose a product that has entered that stage of the cycle. Explain your choices and give supporting examples.

Reference no: EM133950468

Questions Cloud

Evaluate information critically is a skill that extend : Evaluate information critically is a skill that extends far beyond the classroom. In your personal life, it helps you make informed decisions
How does understanding why decisions make sense at the time : Using the STEW model, how does understanding why decisions make sense at the time while working in the OR to prevent surgical site infections.
Discuss the swot to the organization : Discuss the strengths, weaknesses, opportunities and threats to the organization if this problem is not addressed.
How your self-concept influences your perspective : Describe how different groups of people might interpret the creative work based on specific sociocultural or socioeconomic factors.
Explain the five stages that adopters of new products : Explain the five stages that adopters of new products and services move through. which stage of the adoption process each of the students is in and why.
How satisfied are you with your current and past jobs : How satisfied are you with your current and past jobs? How much consistency did they have with your key values and skills/strengths?
How can built-in ipad features like speech-to-text : How can built-in iPad features like speech-to-text and predictive text support non-verbal students with limited motor skills in class discussions.
Define points of difference and points of parity : Specifically define Points-of-Difference and Points-of-Parity and explain the difference between the two.
How public health managers can effectively promote : Identify an ethical issue related to public healthcare that interests you. Examples are nearly endless and The ethics of providing individuals needles for drug

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd