Explain the emerging transformation economy

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Assignment:

Q1: This reading explained that "the emerging transformation economy suggests a move from creating memorable experiences designed for many, towards experiences that are potentially self-transcending and life-changing for one.

Can you explain this in light of your understanding of the progression of economic value?

Q2: Pine and Gilmore argue that an experience must be seen to be authentic. In what ways can events such as music festivals pursue authenticity?

Q3: To design memorable experiences, events nees to:

  • Theme the experience
  • Harmonise impressions with positive cues
  • Eliminate negative cues
  • Mix in memorabilia
  • Engage all five senses

In your experience do music festivals provide meaningful experiences in terms of these characteristics? Give examples.

Reference no: EM133209373

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