Explain the difference between direct and database marketing

Assignment Help Marketing Management

Reference no: EM131271012

1. Explain the difference between direct and database marketing using examples to illustrate.

2. Outline the factors have driven the resurgence of direct marketing in recent years and use examples to illustrate.

Reference no: EM131271012

Questions Cloud

What types of legal barriers to market entry exist : Answer the following questions: Why would the drug maker want to stymie generic competition? Explain your response. What types of legal barriers to market entry exist

Approximate economic value associated : The table gives the approximate economic value associated with various levels of oil recovery in a U.S. state.

Calculate a budgeting system at any governmental level : Evaluate a budgeting system at any governmental level. Analyze the scope and sequence of budgeting in terms of sources of revenues, purpose of government expenditures, budget preparation, and debt administration.

Outline the rationale behind co operative marketing : Outline the rationale behind co-operative marketing in terms of relationships between manufacturers and middlemen such as dealers and retailers.

Explain the difference between direct and database marketing : Explain the difference between direct and database marketing using examples to illustrate.- Outline the factors have driven the resurgence of direct marketing in recent years and use examples to illustrate.

Defining and enforcing property rights : Using your understanding about externalities and the Coase theorem in less than 350 words comment on the following statement: "Until resources become scarce, there is little reason for people to invest in defining and enforcing property rights"

Write the euler equations in the 2d r-? coordinate system : Derive the nondimensional form of this equation by using the following characteristic quantities for the dimensional analysis

Explain the workings of loyalty schemes : Explain the key role incentives play in direct response advertising and provide examples to illustrate.- Explain the workings of loyalty schemes using a specific example to illustrate.

Calculate the economic value added : Dave's Tires Inc. has been asked by its shareholders to calculate the economic value added (EVA) for the current year. Dave'scontroller has the following information available:

User Account

All Pages