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Explain the degree to which your organization operates

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Reference no: EM1325313

Dell call centers in India, Global Business Plan: Marketing mix, chain of commond, exit

Prepare a paper explaining the follow topic points.

Business venture is Dell (computer) Call Centers in India.

Please no plagiarism and provide references.

o Determine the marketing mix specific to your selected global product or service and explain your choice of marketing mix. Prepare a marketing plan that addresses product modification, pricing, promotional programs, distribution channels, and e-business in your chosen country. Include market indicators and trends for your product or service.

o Describe the degree to which your organization operates as a centralized versus decentralized organization. Include a chain of command chart to illustrate how communications would reach senior management from the field when events necessitate changes in tactics or strategy.

o What types of exit strategies would be most appropriate for your global venture? Some strategies to consider include divestiture of assets, handing over to a joint venture partner, diversification, shutting down operation, and contingencies for your global venture.

Reference no: EM1325313

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