Reference no: EM131506281

Asignment: Outcomes Draft Marriott Inc

The final project for this course is the creation of a corporate social responsibility (CSR) addendum to the business plan you created in MBA 560: Marketing and Strategy. The CSR addendum will include a brief discussion of the mission, vision, and values of the company; the impact of trends in corporate culture and social responsibility on business ideas; and the potential ethical or regulatory issues that affect the corporate strategy and brand development. The CSR addendum will conclude with a discussion of the best potential outcome of the company's CSR efforts and the intrinsic and extrinsic rewards for the company. For this milestone, submit a draft of the Outcomes portion of the final project (Section VI). Specifically, the following critical elements must be addressed: VI. Outcomes A. Efforts: Describe the cultural awareness and civic engagement efforts in which your business will be involved. What is the best desired potential outcome of these cultural awareness and civic engagement efforts? B. Alignment: How do these efforts align to the corporate mission, vision, and values? C. Impact: How will the alignment of the cultural awareness and civic engagement efforts with corporate mission, vision, and values improve corporate exposure and profits? In your response, you could consider the impact of the alignment of concepts such as return on investment, sustainability, and the community served by the business, for example. Guidelines for Submission: Your paper must be submitted as an 8-10 page Microsoft Word document with double spacing, 12-point Times New Roman font, oneinch margins, and sources cited in APA format.

Submit a draft of the Outcomes portion of the final project (Section VI). Describe the cultural awareness and civic engagement efforts in which your business will be involved. What is the best desired potential outcome of these cultural awareness and civic engagement efforts? How do these efforts align to the corporate mission, vision, and values? How will the alignment of the cultural awareness and civic engagement efforts with corporate mission, vision, and values improve corporate exposure and profits? What will be the intrinsic and extrinsic rewards for your company if the company implements the ideas in your corporate social responsibility (CSR) addendum? For additional details, please refer to the Final Project Guidelines and Rubric document and the Milestone Four Guidelines and Rubric document in the Assignment Guidelines and Rubrics section of the course.