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a) You are required to write a report (1500 - 2000 words) to explain the concepts of social media and social commerce and assess how they can be used to assist in meeting the strategic objectives of a Hotel
b) You are required to deliver a 15 minute (max) presentation to the class, outlining your main findings.
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A brief study is to be conducted on concepts of Social Commerce and Social Media. On explaining these concepts, it is necessary to determine as to how both Social commerce and Social Media, together can help a hotel industry in achieving its business, by meeting the strategic objectives of the management. The study needs to explain as, to how social media and social commerce has been integrated and how they are being projected to the final customer and how it impacts the overall objectives of the management.
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