Explain the concept of transformational advertising

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Reference no: EM132239100

1. An assembly line with 9 tasks is to be balanced. The longest task takes 1.8 minutes to complete, and the total time for all tasks is 18.6 minutes. The line operates 465 minutes per day.

How many workstations are needed if management wants 1290 units to be produced each day?

2. Explain the concept of transformational advertising. Find an example of a company that is using transformational ads and discuss how the ads might enhance the experience of using the product or service.

3. Regarding Bessant & Tidd, Answer the following Questions:

1. Where do innovations come from? List as many possible sources as you can, providing examples.

2. What are knowledge push and need pull innovations? Explain, providing examples from different industries and sectors.  

3. What are User-Led Innovation & Lead user methods? How do these two approaches impact the innovation process inside organisations. Provide examples, explaining the concepts.

Reference no: EM132239100

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