Explain the concept of the marketing management

Assignment Help Marketing Management

Reference no: EM132354357

Assignment: From the list below, choose a subject you would like to research. This will be the topic of your thread:

1. Long-term customer loyalty and relationships

2. Global marketing

3. The importance of marketing research

4. Defending the practice of social media marketing

Threads: 1. Title your thread according to your topic. Have a title page, and attach a Microsoft Word document with your thread, in addition to the normal discussion board.

2. In at least 600 words, discuss your topic by addressing the following items:

• Explain the concept of the marketing management topic selected for your paper (Your textbook is a good source for this item).

• Examine at least 1 practical application/example for your topic.

• Formulate a question about your topic that your classmates will respond to.

• Have a separate heading for each of these 3 sections.

Replies: 1. You must respond to at least 2 of your classmates' threads with a reply of at least 250 words. Your replies must do the following:

2. Answer the question posed in the thread.

3. Respond to the practical example in the thread by sharing a practical example that differs from the one in the thread.

4. Reference at least 1 scholarly source for each reply.

Note about Responses: Seek to understand your classmates' threads (including the marketing management theory, the facts presented in their posts, their points of view, and their real-world examples). Aim to communicate your own understanding of relevant facts, your values, and your perspective of the topic.

Information related to above question is enclosed below:

Attachment:- DiscussionBoardForumInstructions.rar

Reference no: EM132354357

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