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From the list below, choose a subject you would like to research. This will be the topic of your thread: Long-term customer loyalty and relationships Global marketing The importance of marketing research Defending the practice of social media marketing Threads: Title your thread according to your topic. Have a title page, and attach a Microsoft Word document with your thread, in addition to the normal discussion board. In at least 600 words, discuss your topic by addressing the following items: Explain the concept of the marketing management topic selected for your paper (Your textbook is a good source for this item). Examine at least 1 practical application/example for your topic. Formulate a question about your topic that your classmates will respond to. Have a separate heading for each of these 3 sections.
Using the general steps in the personal selling process (pg. 548), how does/should a sales person greet its customer in order to "close the sale?"
Identify and describe the problem in this case. What management, organization, and technology factors are responsible for the difficulties in building electronic medical record system?
Celebrity Endorsement-Who would your choice of celebrity be, and why? “How” would you employ them?
Weiss Manufacturing intends to increase capacity by overcoming a bottleneck operation by adding new equipment. Two vendors have presented proposals. The fixed costs are $50,000 for proposal A and $ $75,000 for proposal B. The break-even point in doll..
There are two students who are nearing graduation. Both wish to enter the job market immediately. The first student has a perfect 4.0 grade point average with minimal experiential education (no internships). The second student has a 2.8 GPA but has c..
Why do the advantages of systems thinking when delivering human services outweigh the limitations?
Is voluntary turnover healthy for an organization?
Under what circumstances are firms likely to emphasize personal selling? What are the advantages and disadvantages of this approach?
How does JIT practice differ when applying it to services compared to when we use the concept in manufacturing? What advantage, if any, do we get from using JIT in the service sector?
Assume you own a business that makes two complementary products for which you allocated manufacturing overhead proportionally. A competitor is trying to undercut your price for one of the products. How might activity-based costing help you better com..
Determine how the explosion in Internet technology and information systems has impacted e-commerce within the last decade
Using the SWOT analysis, describe English as a universal language and weigh the pros and cons of it.
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