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Explain the concept of the high and low strategy

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1. What are the 3 major concepts in understanding the challenge in creative problem solving? Why you believe significant, why so, and how will you envision applying within the marketing/ business context?

2. Explain the concept of the high/low strategy. Why is this an attractive strategy to marketers?

3. What are the 3 major concepts of generating ideas in problem solving? Why do you believe it significant? Why so, and how will you envision applying within the marketing/business context?

Reference no: EM132077374

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