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Assignment:
1. Complete the following table by outlining the impact of the legislation, code of practice or standards on advertising. What is the impact on advertising? Give at least one example. Competition and Consumer Act 2010 Australian Marketing Institute Code of Conduct Advertising Standards.
2. Explain the concept of intellectual property and why this is important for advertising.
3. Give an example of two position in an organisation that might be responsible for advertising and a brief summary of the role and responsibilities.
4. Outline the purpose of the marketing mix and its four components.
5. Discuss the principles of advertising. Include at least four principles in your answer.
6. List two types of software application (think platforms) that can be used for electronic advertising.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
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Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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