Explain the competitive advantage of the single firm

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1. How can analysis of national competitiveness explain the competitive advantage of the single firm?

2. Identify the major dimensions used to analyse a competitor's strengths and weaknesses profile. Do local, regional and global competitors need to be analysed separately?

3. How can a country with high labour costs improve its national competitiveness?

4. As the global marketing manager for Coca-Cola, how would you monitor reactions around the world to a major competitor such as Pepsi?

Reference no: EM131286801

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