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Assignment
1. Select a company
2. Summarize the company's marketing mix based on one or several of the following elements crucial to marketing management as discussed in chapters 1, 2, and 15 of your Marketing Management text:
• Product and branding strategies (appropriate service strategy if the company has a consumer orientation).• Pricing strategies.• Supply chain strategies (how they place the product in the market).• Integrated marketing communications.• Promotional strategy.
3. For the company you have selected, provide an explanation for the following:
• The company's presence in domestic and international markets.• The company's vision and execution of strategy that set its direction.• The company's plans for growing and servicing its customer base.
How the firm will integrate its corporate, SBU, and marketing strategies, and how it will link its marketing strategy performance with business strategy performance and financial strategy performance;
Identify a country and one of its major exports. Which factors enable the country to become a major producer of the good or service? How might the government of this country encourage the export of this product? Explain your answers
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