Reference no: EM132309495
Assignment of new business (promedica24) which exsist in UK, our task is to bring that business in Australia.
This task about a new business which is operating in overseas UK (PROMEDICA24), our task is to bring that business in Australia. We have to prepare report and pitch our business to potential investor. All the informationare provided below.
After you have done individual pitch in Week 4, now your team will create a strategy to develop a business that you will pitch to a potential investor. Your choice of business will be based on one of the following options:
• an existing business from overseas that is not operating in Australia; or a franchise currently operating in a country overseas but not in Australia.
• Description of the business, its social impact and an explanation &justification for your choice.
Your discussion should include information and research from your macro industry and competitor analysis, explaining why your team has selected the business
• Explain the business strategy you propose and marketing positioning
Begin by explaining your market position through the use of a Perceptual Map (or similar) and discussing competitors (showing their existing market share, weaknesses and strengths
- and how you will beat them) Identify and discuss your market potential and marketing mix strategy
-describe the Target Market and develop the 4P's or 7P's
• Explain your launch strategy and what you will do to get the brand known. Will you sell the business/franchises off paper? Will you set up the first outlets as company owned stores as working model to sell future investors and for training?
Discussion of the potential profitability of the business and explain how this would be attractive to investors?
SUPPORT your discussion with information derived from your financial analysis. This should include information about likely returns on investment, initial development or start-up costs, projected payback periods and projected growth targets for revenue/ profits etc., based on the market size and market share. Expected sales growth in next 5 years.
Detailed information for this section should be attached as an Appendix (word length: 800 words)
Attachment:- Assignment.rar
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