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Blue Ocean Strategy Paper
Write a 700- to 1,050-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following:
A description of blue ocean strategy and its importance
A product or service that might be considered a blue ocean move and why
An alternative red ocean move for the same product or service along with the pros and cons of that strategy.
Pick a product that has at least three different lines.
describe how your employer uses marketing research or, if you do not think your employer does, how it could use marketing research
Differentiate between the following: (a) Ship Owner's Lien and Maritime Lien (b) Air transport and Rail Transport (c) Heavy Lift Surcharge and Long Lift Surcharge (d) Re-order Level (ROL) and Re-order Quantity
Consider an idea that you have had for a new product, a product that falls into that category of "Gee, I wish someone would develop ________..." or "...I bet ________ would be a great product
1q. what are the benefits to boeing of outsourcing so much work on the 787 to foreign suppliers? what are potential
One of the most significant and strategic decisions
Identify a close competitor to the new product. Your review needs to be undertaken from the perspective of the company introducing the new product and the company producing the 'old' product.
1 planning involves which of the following?a. analyzing current situationsb. determining rewards for goals
organization of mnc and factors influencing structure please respond to the followingbullidentify the types of
My product is coca cola so my product category is carbonated soft drinks.
1q. based on the history of the company why did bp get involved in so much questionable conduct?2q. analyze bp efforts
Recognize the minimum of two future trends which will be influenced by these ethical issues. Give the analysis of how current ethical trends may influence future of business communications.
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