Reference no: EM131041816

Part 1:  PowerPoint Presentation

You are the research manager within your organization, and you are grappling with a problem that needs further research. Your immediate supervisor is interested in using experimentation and observation research techniques in researching this problem and requests that you prepare a presentation to educate him on these methods. You are unsure whether using these techniques would be adequate, but you set yourself on a mission to analyze the two research methods to provide him with the best information.

Compile a PowerPoint with your analysis of experimentation and observation as they apply to your company and/or discipline. In your PowerPoint, be sure to address the following questions/topics:

1. Describe specific experimentation and observational methods that could be used within your discipline to gather data. Include your rationale.

2. Evaluate their effectiveness with respect to certain areas within your discipline.

3. Include company or organizational examples, as relevant.

4. In your opinion, are there any ethical implications with the use of experimentation and observational methods within your discipline?

Your presentation must be at least 12 slides in length (including a title slide and a reference slide). In this presentation, you are required to use speaker notes. In the speaker notes, you will provide what you would say if you were actually giving the presentation to your supervisor.

Please write your notes in complete sentences and adhere to typical grammar and punctuation rules.

All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Be sure to use APA style for citations and references.

Information about accessing the Blackboard Grading Rubric for this assignment is provided below.

Part2: Scholarly Activity

Select an existing company, possibly a publicly held company in order to find easily accessible information. Research the company and compile a SWOT analysis identifying a minimum of four elements under each of the strengths, weaknesses, opportunities, and threats. Explain each element with an eye on how this affects the company overall. Once the table has been compiled, address the following questions:

1. How does this tool assist the marketing and management teams to solve problems within the company?

2. Based upon your research and this SWOT analysis, what recommendations would you make for the management team?

Your APA-formatted submission must be a minimum of three pages (not including the title page and the reference page).

The table may be single spaced. References must include a minimum of two credible sources.

Click here for a template for this assignment.

Information about accessing the Blackboard Grading Rubric for this assignment is provided below.

Part 3: Web Assignment

Using your favorite search engine, locate the websites for two research firms. Conduct a review of the services offered by these two different research firms. What types of tools do they use, and how effective are those tools? Then, write an essay responding to the following questions/topics, evaluating each research firm's capability of providing valuable services to its customers.

1. Contrast the services and tools provided by the two research firms.

2. Explain the advantages of utilizing these research firms.

3. Discuss why a company might decide to save the money and utilize its in-house team as opposed to one of these firms.

4. Explain how the tools discussed in the lecture might enable more companies to complete their research internally.

Your APA-formatted submission must be a minimum of three pages (not including the title page and the reference page).

References must include the two websites and a minimum of one additional credible reference. All sources used must be referenced. Paraphrased and quoted material must have accompanying citations.

For step-by-step instructions for formatting a paper in APA style, please refer to the CSU Citation Guide at https://www.columbiasouthern.edu/downloads/pdf/success/citation-guide. Instructions for formatting formal documents can be found on page 17.

Information about accessing the Blackboard Grading Rubric for this assignment is provided below.