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Explain the advantages and challenges of marketing method

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Reference no: EM13725857

According to Abrahams, Chaudhary, & Deane (2010), what is an email newsletter 'opt-in' campaign and why are so many companies using this marketing method? What are the advantages and challenges of this marketing method? Compare the industries which send emails most frequently and least frequently. Predict what outcomes might arise if an email newsletter 'opt-in' campaign is sent too frequently or too infrequently.

Reference no: EM13725857

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