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One key characteristic of IMC discussed in this chapter is the idea that marketing communications involves building a relationship between the customer and the. Visit your favorite retailer's website as well as do some research on the Internet and do the following:
Assignment:
Please respond to these questions in a 1 ½ page-2 page paper in APA format.
Identify the characteristics of the consumers you think your favorite retailer is targeting for customer relationships.
Provide specific examples of attempts to build loyalty to these consumers.
Describe the actions encouraged by the website and relate these actions to the sustenance of a relationship with consumers.
As economic pressures and competition push businesses to lower cost and prices, what could your favorite retailer do to retain customers while trimming costs?
Discuss the legal and ethical issues surrounding Solyndra, the California based solar panel manufacturer. You will need to research the company through the University library.
Discuss the techniques on how American Airlines uses in order to reduce costs and increase profits. The task for this activity goes beyond inventory management
illustrate what run size should be used for this job so which the expected number of good calsoy bars is 200 assuming the process is in control.
Suppose that Joe, and APICS certified analyst, informs that he has heard about a new form that in the event of a stock? out, guarantees to provide overnight as many additional units as needed for a premium of $10/unit.
What does the term qualifying mean? What are the four basic questions that should be answered during the qualifying process?
What are the four structural arrangements in the grievance process of Harold Swift vs. Ecumenical Bagel Company? What is the importance of the individual personnel (both union and management) at each step?
The last 4 weekly values of sales were 80,100,105 and 90 units. The last 4 forecast (for the same 4 weeks) were 60, 80, 95 and 75 units. Calculate the MAD, MSE and MAPE for these 4 weeks
Due to rapid changes in technology, a telecommunications manufacture decides to produce a router using just-in-time methods.
Suppose that the store wants to consider a stockout strategy. They estimate the cost of back ordering to be $3 per unit per year. What is the optimal policy and cost of such a strategy? Show all work and draw a diagram of this policy.
Regional trading blocs, such as the EU and NAFTA, are growing in importance. What are the implications of these trading blocs for international business? Are they helpful or harmful? How may they affect a firm%u2019s investment decisions?
Many times we have a contract in front of us and we merely scan it and then sign it. Discuss what makes contracts difficult to read or comprehend.
Demand for dishwasher water pumps is 8 per day. The criterion deviation of Demand is 3 per day also the order lead time is four days. The service level is 95percent. Illustrate what should the reorder point be.
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