Explain targeting strategy

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Reference no: EM132203818

1. Who is the target market for a limousine like Audi A8? On what criteria/basis is this market segmented (describe the relevance of each factor)? Explain targeting strategy?

2. Describe examples for a limousine like Audi A8: 1) Advertising; 2) Sales; 3) PR and 4)Social strategies being deployed?

3. Are they using a push or pull strategy for a limousine like Audi A8? Describe one of the sales and trade promotional activities they are currently involved in which demonstrates this strategy.

Reference no: EM132203818

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