Reference no: EM133798215
Question: Analyze Case 12-2: Can Walmart Crack the Retail Code in India? Review the Intro and Company Profile sections in the Walmart Case Study. It is also recommended to review the Forbes School of Business and Technology MBA Walmart Case StudyLinks to an external site. handout.
Your assignment will build upon your final assignment about Walmart from your BUS621: Leadership and Teamwork course. The program-level purpose of this case study is for you to analyze Walmart from different angles (leadership style, marketing strategies, and tactics, HR, financial aspects, etc.), so by the end of your MBA program you will have completed Walmart's big-picture puzzle.
In your BUS621: Leadership and Teamwork course, you selected a country for Walmart to expand to, and you also analyzed various leadership models and skills that applied to your selected country. Using the same country from BUS621, in this assignment you will build on your previous Walmart work and develop someplace strategies as Walmart expands its global marketing activities to this country. Need help with your online assessment? Schedule now!
Address the following points for the selected country: United Arab Emirates
Summarize some of the elements in your selected country's political, economic, and cultural environments that can impact the market opportunity for Walmart expansion.
Discuss the market expansion strategy you would suggest for Walmart in your selected country based on your environmental review and referring to Figure 12-4 in your text.
Analyze each utility that Walmart may be creating in the country of your choice.
As a reminder, you learned that channels create utility for customers (place utility, form utility, time utility, and information utility) that can be leverages as a source of competitive advantage.
Explain which utility can potentially work as a competitive advantage for Walmart considering its target market and their needs, wants, and preferences in your selected country.
Explain sustainability issues or opportunities Walmart will face in the new country.