Explain sony playstation 3 case study

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Reference no: EM1334845

Explain Sony PlayStation 3 Case Study

Please answer the following questions:

What, if anything, should Sony do to turn around the sales of the PS3?

What has been Sony's strategic approach with regard to new product development?

What are the key success factors in the video gaming industry today? Are these the same as in the past?

What was Sony's marketing program for the launch of the PS3? What is the competitive advantage of the PS3? What are the weaknesses of the PS3?

Compare the marketing program of the Nintendo Wii to the PS3. How are they different?

Reference no: EM1334845

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