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1. Discuss the kinds of creative appeals that are available to communicators. Consider the usefulness of combining emotional and rational appeals in some instances. Illustrate your response with an example of one such combination.
2. Explain the range of creative executions available to marketers. Choose one such execution in particular and discuss its pros and cons in relation to a particular brand.
Imagine you are consulting with a manager of a business that sells cleaning supplies to nursing homes. How would you show your client the benefits of a marketing plan
Cable TV exists in niche markets where they can attract certain veiwers and sell advertising to that distinct audience. What cable TV channels do you watch? What shows? What products are sold to you
Analyze marketing strategies in reaching markets with their products or services - Continue with a detailed description of marketing management strategies used in the implementation of the marketing plan.
Explain, in your own words, the importance of customer-focused relationship marketing and how it differs from transactional marketing
Explain the value of developing a sales force based on the target market. Use examples from each video to support your response
The purpose of the project is to prepare a marketing plan that described and applies market positioning, market segmentation and marketing mix strategies. The business should utilize media as its major focus and be predominately web based
develop a written proposal outliningnbspa specific product or service idea you have as the product manager for triangle
Which of Maslow's needs are exemplified in each ad? What types of ad are used: informative, persuasive, comparative? How effective are they? See Chapter 8's "Measuring Media's Advertising Effectiveness" in Consumer Behavior for insight.
Discuss a positive or negative experience you had with a company. Identify the positive and/or negative aspects. What factors contributed to a satisfactory rating versus a decrease in satisfactory rating? Explain.
Suppose 28 objects are placed along a circle at equal distances. In how manyways can 3 objects be chosen from among them so that no two of the three chosen objects are adjacent nor diametrically opposite?
The Effect of a Market Orientation on Business Profitability
Detail the target market profiles, key buying behaviors, and decision motivators for your consumer and organizational target markets
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