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Promotional Strategy Presentation
Prepare a 15- to 20-slide Microsoft PowerPoint presentation illustrating your promotional strategy.
Compile the information presented in your previous papers.
Include the following in the presentation:
• Explain your promotional strategy for your product or service.
• Include how you will use at least three of the following elements:
o Advertisingo Public relationso Digital marketing, including social mediao Sales promotiono Direct marketingo Event marketingo Outdoor
• Develop an initial budget for your plan.• Prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year.• Provide justification for your choices. • Explain the evaluation and control methods you will use to measure the success of your plan.
Competitive Positioning Strategy of Amway
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