Explain paid placement and a top ranking

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Explain Paid placement and a top ranking

What's the difference between a paid placement and a top ranking? How do companies get top rankings on big search engines like Google, Bing, Yahoo, etc.? Research the practice of tagging competitors so you rise to the top when potential customers search for your competitors. Is this ethical? Are companies doing this? Do a few searches for a specific company and see what competitors come up. Share some examples of what you find.

Reference no: EM1337616

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