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Explain model of competitive advantage and economic value

Assignment Help Marketing Management
Reference no: EM133200498

Discussion Post: Competitive Advantage and Economic Value

Select and review ONE of the following articles:

I. 10 Principles of Modern Marketing, Lewnes A., MIT Sloan Management Review, 2019 Spring
II. Marketing in Five Dimensions, Ransbotham S., MIT Sloan Management Review, 2015 Fall
III. Turning Strategy Into Results, Sull, D., MIT Sloan Management Review, 2018 Spring
IV. How to Value a Company by Analyzing its Customers, McCarthy D., HBR 2020 January-February

Task

Discuss these two of the following questions:

1. Explain the model of competitive advantage and economic value created, and the causality among value, cost, and price.

2. Explain how companies are planning to increase their intrinsic value.

Reference no: EM133200498

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