Explain marketing- value chain and research

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Reference no: EM1335274

Explain Marketing- value chain and research and profitable customer

1. Define in full detail the 4 P's of marketing, and give an example of a company (corporation) that has fully mastered the 4 P's ensuring their customer is a repeat customer

2. Define Value Chain, and give an example of a company that utilizes a Value Chain Delivery Network, further cite the success rate of their value chain network.

3. What is MIS (from a marketing point of view) and how does it affect the marketing research process?

4. Why is marketing research so important before launching a new product? Cite companies that failed because lack of market research, additionally, cite companies that great success with a product because of extensive product research.

5. What constitutes a profitable customer? Further, how does a progressive company measure a customers lifetime value?

Reference no: EM1335274

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