Reference no: EM133548190
Problem
All the answers are in the textbook and it is the only source you should use. You should attempt to paraphrase the textbook and at the end of each paragraph,you must include an in-text citation (Cravens & Piercy, 2013, p. 12). You should also use quotation marks and an in-text citation for any direct quotes. Include the question and follow the question with your answer, but the question is not included in the word count.Bullet points are helpful in terms of manner and format, but does not reduce the word minimum .100-word minimum required for each question.Approximately 1,800 - 2,500 words total.The only source you can use is the textbook.You must provide an in-text citation for every paragraph and use quotation marks. (Cravens & Piercy, 2013, p. 12)Do not use any source other than the textbook because your score will be a zero.Thank you for your cooperation.
Chapter 1
A. Explain fully superior customer value and synergies.
B. Explain fully corporate strategy and all the components of corporate strategy.
C. Explain fully strategic business unit.
D. Explain fully market segmentation and market segments.
E. Explain fully the designing of market-driven strategy.
Chapter 2
A. Identify and explain fully each of Porter's 5 Forces.
B. Explain fully relative market position and market potential.
Chapter 3
A. Explain fully marketing segmentation including the bases for segmentation.
B. Explain fully marketing sizing, market targeting, and market niche.
Chapter 4
A. Explain fully the CRM levels and the integration of CRM.
B. Explain fully how a CRM supported customer-responsive strategy results in a competitive advantage.
C. Explain fully the steps to developing a CRM strategy.
Chapter 5
A. Identify the components of the problem definition framework.
B. Discuss fully the 6 considerations in deciding whether to conduct research.
C. Discuss the ethical issues regarding marketing research.
Chapter 6
A. Explain fully the concept of targeting.
B. Explain fully the concept of positioning.
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