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Explain Marketing Excellence- Amazon
Please answer each question after reading the given case study in the attachment. Please answer each question with a minimal of 400 words. Please list all references.
"Marketing Excellence: Amazon.com". Designing and Managing Integrated Marketing Channels
Explain Porter's Five Forces Model and how Bill can apply it to analyze his current business and his expansion. Be sure to address each of the 5 forces and explain to Bill what they signify for his UMUC Pizza business.
Briefly trace the development and growth of Amazon from 1995 to the present through the application of corporate strategies - what kinds of strategies have these been
Provide an executive summary of the individual research
Disconfirmation model to evaluate a consumer's post hoc satisfaction a consumer who is your friend, your colleague or a member of your family.
Analyse and determine the relationship between Organisational Strategy and HRM.
Explain Knowing-Doing Gap- Why Action is not taken on ideas and The knowing-doing gap and How smart companies turn knowledge into action
Review Tarmac's Business Case for Diversity and the Learning Resources
Prepare a marketing plan for one or two new products in your own business and/or another business in your country or region with which you are familiar.
Name an example of bundled products you are familiar with. Why would a company use a bundled pricing strategy for its products?
Explain E-Business Cyber Attacks and Survey results on the incidents of cyber-attacks paint a mixed picture
Outline Reviewing E-Businesses and discuss why privacy on the Internet is an issue and what e-businesses can do to ensure privacy
Assume the current bonus is 20% of Gross Profit; assume also the total bonus pool will be the same under Liddy's new plan.
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